![]() ![]() Recent data shows that 71% of content marketers have seen content marketing grow in significance in the past year, where 40% of marketers have a well-documented content marketing strategy. Ĭontent marketing, in general, plays a huge role in achieving success. Instagram Stories get over 400 million daily active users. Instagram Stories and Facebook Stories have replicated Snapchat’s method with even more success. Now Snapchat has 191 million daily active users. ![]() Take risks, and post content that keeps viewers wanting more.There was a time when people thought Snapchat would be a spectacular failure, and there would be no social media marketing value in the platform. Your audience already knows your brand or work, so no need to rehash this information. Don’t be overly formal instead, give viewers the notion that they’re getting a peek behind the scenes. Ephemeral content makes your audience feel like your friend, so treat them as such. Facebook, Instagram and Snapchat all have their advantages, so experiment and see which one works best for your market.
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